by Mike Gibson

The Big Uniform Reveal: It Looks Good

swaggyt

Conventional wisdom on social media after The Big Reveal on the new Temple uniforms yesterday was: “Well, if the kids like it, that’s the only thing that matters.”

Really?

Identity does, too.

Few of us are kids anymore but all of us once were.

A cautionary note is provided
by our friend Karma.
Since (and including)
the 2015 win over Penn State,
the Owls are 19-3 wearing
predominantly Cherry, 7-7 wearing white
and 1-4 wearing black. They are 0-0
wearing gray, but we will find
out how they fare with that color soon

The thought never occurred to me once when I was a kid that I wanted a new uniform or I was waiting for what I new uniform looked like.

Maybe thinking evolved over the last 40 or so years, but when I look at uniforms like the ones at Alabama, USC and Penn State, I’m more convinced than ever that uniforms have little to no impact upon a recruit’s decision to attend a certain school.

Those schools have a clean, traditional and some—not me—would say “boring” look but it has not affected them.

Nor should it affect Temple, which has had a pretty distinctive look of its own for the past decade or so of mostly success.

Cringeworthy is what I think when I see what Maryland has done with once pretty nice uniforms and that’s what I was afraid to see when the Owls made their big reveal on Thursday. After all, the Under Armour CEO is a Maryland grad and UA and Temple collaborated on this new look.

Fortunately, crazy did not happen. The Big Reveal actually looked pretty good, keeping the predominantly Cherry and predominantly white look while adding a touch of gray and black. A cautionary note is provided by our friend Karma. Since (and including) the 2015 win over Penn State, the Owls are 19-3 wearing predominantly Cherry, 7-7 wearing white and 1-4 wearing black. They are 0-0 wearing gray, but we will find out how they fare with that color soon.

Don’t tempt Mother Nature.

Temple did not stray far from its traditional look, adding a tweak here and there.

The basic identity of Temple is still reflective in the new look, but the identity of Temple is there and that matters every bit as much as what the kids think.

04.05.18

by Mike Gibson

New Uniforms?

These uniforms are probably the best ones featuring the Temple ‘][‘ on the helmet

In the grand scheme of things, uniforms rate somewhat behind coaching, talent, practice facilities, stadiums and fan bases in terms of importance.

That doesn’t mean they aren’t important at all because they are.

During one of the great Temple wins recently—an overtime win at UConn in 2012 that made the Owls 2-0 in a one-time BCS league—it was with great pride that I noted that the Owls did it wearing what I thought was their best uniform combination:

Cherry pants, white stripes, white jerseys, cherry helmets. slight

They played well and looked good.

It is against that backdrop that I cringed when I heard Temple was getting new uniforms by the end of this month.

If it ain’t broke, don’t fix it.

At Temple, it ain’t broke but fixing it could break it.

All over the NCAA, I see teams with awful-looking so-called “modern” uniforms—Maryland comes in the 2011 Temple game comes to mind here—getting their asses kicked by more traditional uniforms.

Temple’s uniforms have remained pretty much the same through the years.

When Al Golden got here, he eliminated the Temple ][ on the helmets for a very good reason because he felt the “football brand” at Temple when he played at Penn State represented toughness and that brand was having TEMPLE spelled out across the helmets.

NCAA FOOTBALL: OCT 31 Temple at Navy

That brand was created by Wayne Hardin in 1970.

“We want people to know who were are,” Hardin said. “We’re Temple. We’re spelling it on the helmets so they won’t forget who we are. There are plenty of schools that have T’s on the helmet but not many that spell the name.”

That brand continued until Jerry Berndt brought the T back because Penn, the Philadelphia team he formerly coached, had a P on it.

To me, that wasn’t a very good reason.

Golden brought TEMPLE back on the helmet and that lasted until a bald-headed guy who shall remain nameless brought the T back. I’m OK with the ‘][‘ because it is the school brand but not OK with an entirely new look because it is supposed to be attractive to recruits.

Something tells me the new uniforms are going to be closer to a Maryland-type monstrosity—the Under Armour CEO is a Maryland grad—than a more traditional Temple look.

Whatever it is, if the word TEMPLE comes back on the helmet, that would be an acceptable step forward and a fitting tribute to the Hardin Era.

Monday: Spring Phenoms Old and New

Wednesday: The Scrimmage

Friday: 5 Things To Look For At Cherry and White

05.18.14

by Mike Gibson

“P.J., I gotta say these are the greatest helmets ever”

National editor for Rantsports.com saw our helmet story here and asked us to write a version to go national. If story does well in shares and likes, there will be much more national Temple football coverage in the fall on Rant. So please AFTER CLICKING ON THE PHOTO OF P.J/KYLE “share” and “like” on facebook and twitter. thanks.

05.13.14

by Mike Gibson

The Temple (Football) Brand

This ad appeared on "Owlsports.com" on Monday morning, illustrating the fact that while we all know and love the Temple ][, it doesn't mean crap to a copy writer for Under Armour or the outside Temple public.

This ad appeared on “Owlsports.com” on Monday morning, illustrating that while we all know and love the Temple ][, it doesn’t mean crap to a copy writer for Under Armour or the outside Temple public.

To me, Al Golden had it right when he restored the Temple football brand to the program at the beginning of his second year as head coach.

At the MAC Media Day in 2007 this is what Al said:

“There are several reasons for the change,” Golden said. “The first is for our current team to discover our tradition. The 2007 uniform brings us back to the most successful TEAM period in the history of Temple Football; a time that produced a 10-game winner and a final Top 20 ranking in both polls. The second reason is quite simply branding. When I was growing up in New Jersey, Temple’s helmets were unique. It was one of the most recognizable helmets in the East, let alone the country. Somewhere along the way that got lost, so I wanted to bring it back. The last reason has to do with our overall football operation. Our goal is to be first in every endeavor that we believe impacts our football team. We now feel like we have the best uniform, not only in the MAC, but on the East Coast. We have our brand back and it is here to stay.”

Golden stayed for five mostly wonderful years but the brand did not because some bald-headed bastard changed it back to the Temple T and then skipped town.

“When I was growing up in New Jersey,
Temple’s helmets were unique.
It was one of the most recognizable
helmets in the East, let alone the country.
Somewhere along the way that got lost,
so I wanted to bring it back …”
_ Al Golden

An ad that appeared on “Owlsports.com” on Monday morning, May 12, illustrated the need to put the name “Temple” back in the helmets. A copy writer for Under Armour confused the Temple ][ with the Texas Tech T (see photo at the top of this story) and nobody from Temple caught the mistake before it appeared on “Temple” website. While we all know and love the Temple ][, I have long felt that it doesn’t mean a hill of beans to fans from Texas or Tulane or Tulsa. That’s why Wayne Hardin put TEMPLE on the helmets and why Golden felt it was important to put it back.

Matt Rhule, in my mind, had the right idea in experimenting with a number of attractive helmet combinations but this one won the day by a good margin for me:

To me, this would be the perfect helmet to stick with this season … marrying the school brand ][ with the football’s brand.

To me, the beauty of that helmet is that both promotes the SCHOOL brand and says what the brand stands for, and for that, Matt Rhule may have stumbled upon a “King Solomon-Like” solution that restores the Temple helmets to the national prominence they had under both Al Golden and Wayne Hardin. After all, those were three pretty smart guys: King Solomon, Al Golden and Wayne Hardin.
That kind of Karma might have a positive effect on the won/loss record, too.

02.10.13

by Mike Gibson

Helmet change now would be Golden Rhule

The new Western Michigan helmet. I don’t remember what the old one looked like.

Temple helmet records:
T (one year each of Wallace and Golden): 1-22
T (during Berndt and Dickerson): 19-80;
T (during Addazio): 13-11;
Cartoon Owl (seven years under Wallace): 19-60
TEMPLE (final four years of Golden): 26-23
TEMPLE (all of Hardin and Arians): 107-91-3
Total: TEMPLE=133 wins, 114 losses, 3 ties
T=33 wins, 113 losses

Thought it kind of odd that, in the middle of recruiting season, new Western Michigan coach P.J. Fleck introduced a new helmet.
I thought new coaches were in a full-out sprint to firm up and add to recruiting classes and didn’t have time to address a pursuit as trivial (by comparison) as helmets.
Now they do.
I hope Matt Rhule does.
An established tradition at Temple is that a new helmet is solely the call of a new head coach.
Wayne Hardin changed the helmet from the stupid Owl to TEMPLE and the Owls won like never before. Bruce Arians wisely kept the TEMPLE and had the Owls go 6-5 (twice) against a Top 10 national schedule. Try picturing current-day Temple going 6-5 twice against a SEC schedule. That’s pretty much what Arians did.
Jerry Berndt changed the TEMPLE helmet to the T and the Owls promptly went 1-10. Bad Karma.

“The 2007 helmet brings us back to the most successful TEAM period in the history of Temple football.”
_Al Golden

The T took TEMPLE through some awful Ron Dickerson and Bobby Wallace years. Heck, Wallace even changed the helmet to the comedic (joke on us) cartoon Owl for awhile, before ending his tenure with the T.
Al Golden changed all that with some good coaching … and good Karma.
The winning Temple teams that Al Golden remembered had the word TEMPLE on the helmet and he mentioned branding as the reason he changed back to the TEMPLE helmet after his first season.
“There are several reasons for the change,” Golden said. “The first is for our current team to discover our tradition. The 2007 helmet brings us back to the most successful TEAM period in the history of Temple Football; a time that produced a 10-game winner and a final Top 20 ranking in both polls. The second reason is quite simply branding. When I was growing up in New Jersey, Temple’s helmets were unique. It was the most recognizable helmet in the East, let alone the country. Somewhere along the way that got lost, so I wanted to bring it back. The last reason has to do with our overall football operation. Our goal is to be first in every endeavor that we believe impacts our football team. We now feel like we have the best uniform, not only in the MAC, but on the East Coast. We have our brand back and it is here to stay.”

The greatest helmet in the history of college football, IMHO.

The move was universally applauded, especially by ex-Temple players.
I thought that was great and made TEMPLE stand out from other Ts on other helmets, like Tennessee and Tulane.
We all know and love our Temple ‘][‘ but, really, how many non-Temple people located in Idaho or Montana or Washington or even Tennessee can tell that’s a Temple ‘][‘ right away?
Not many, I’d venture to say.
In the grand scheme of things, a helmet change is not all that important but, considering the amount of winning TEMPLE did under the TEMPLE brand and losing under the T brand, I think it’s called for now.
The attitude inside the helmet is much more important than the lettering on the outside, but I’m proud of being from TEMPLE and I think both the T and the TEMPLE branding should be a consideration when designing the new helmet.

There is a King Solomon-like solution here and I hope that Rhule has the wisdom to see it:

Split the baby in half.
Put TEMPLE on one side and the ‘][‘ on the other.
That way you have the branding concerns by marketing taken care of and you salute the greatest helmet era in TEMPLE history by putting it on the other half of the helmet. Heck, having TEMPLE on the other side of the helmet enhances and not detracts, from the ‘][‘ brand because of the constant reminder of what the ‘][‘ stands for on every tackle, interception or touchdown.
You leave no doubt as to what school the T stands for and you have the most unique and best helmet in college football.
Then keep it that way for a long, long time.

Temple Helmet Records

Temple T	Cartoon Owl	TEMPLE
One year Golden=1-11	7 years Wallace=19-60	Hardin (13 years)=80-52-3
One year Wallace=0-11		Arians (5 years)=27-39
Berndt and Dickerson=19-80		Golden=26-23
Two years Addazio=13-11


Total=33 wins, 113 losses	Total=19 wins, 60 losses	Total=107 wins, 91 losses, 3 ties

12.31.12

by Mike Gibson

Matt Rhule becomes TU’s full-time coach today

A hybrid helmet between the old (left) and the new would be the best in college football.

Matt Rhule
Head Football Coach
Temple University

Dear Matt,
Let me officially be among the first to welcome you to the job full-time as Temple football coach now that the Giants have been eliminated.
I know you’ve been working hard for Temple since being hired, but it’s nice to get your full attention now.
I wish you nothing but the best. These players deserve a coach who will stay here and win for a long time.
First, thanks for bringing back the forward pass and Nick Rolovich to Temple. We’ve missed aspect of the game since the New Mexico Bowl.
You weren’t around at the end of the first half versus Maryland when the fans chanted in unison “Throw … The .. Ball.”
It’s just as well.

Worst. Helmet. Ever. (Sorry, Chonn.)

You’ve come a long way since the last time we crossed paths and exchanged pleasantries while jogging at Mondak Commons in Upper Dublin Township a few years ago.
In the year since you’ve been gone, a few things changed that you might or might not know about. I’m sure you know coach Addazio changed the helmets. That was not a popular move to former players, who preferred the TEMPLE spelled out, as do most Temple fans (the results of a poll overwhelmingly favored the old Temple helmet).
Yet I realize branding the ‘][‘ is important, too. To me, the perfect compromise would be just that, a compromise, splitting the helmet down the middle with TEMPLE on one side and the T on the other side. To me, that would be the most distinctive and best helmet in college football today.

Nothing would please Dynamo Hyno more than a return to the TEMPLE helmet.

I know it’s not important in the overall scheme of things, but I hope you consider at least going in the direction of changing the helmets back to the Golden Era variety since that call was on Golden and Daz in the past.
It is now your call.
No biggie, since we survived the awful Owl helmet era and the attitude inside the helmet is more important than the lettering on the outside of it.
Also, you might have noticed in the Army game, we have an abundance of BCS-level linebackers and a dearth of depth at DE. Hopefully, some serious consideration is given to switching at least temporarily to the 3-4 until some big-time Adrian Robinson-type pass rushers can be recruited at the DE position.
I think Temple football will be the most exciting sports ticket in Philadelphia soon due to the changes you have already implemented.
I know the best is yet to come.
Good luck and Go Owls!

Sincerely,
Mike Gibson
Editor and Publisher
Temple Football Forever

Last donations: William B., Phoenixville (12/9/25, thanks William, our first contribution since Oct.) Ed S., New Hope, and Joe S., Drexel Hill thanks to both Ed and Joe; David N., Silver Spring, Md. 10/10/25 (thanks so much, Dave) Brian C., North Philly 9/27/25 ; John from Landenberg (who we sat next to when Temple beat Maryland, 38-7) at the game today 9/6/25 (thanks, John); Jon E., Cincinnati (8/30/25), thanks, Jon; David K., Glen Mills, 8/25/25; Eric B., San Diego 8/23/25; Jay M., Salem Ore. 8/15/25 (proving that Temple Owls are everywhere. Thanks, Jay). Another anonymous donation from the same source (thanks a bunch), 8/10/2025; Anonymous (your generosity is greatly appreciated, much thanks) and Joe F., Nashville, Tenn,, 8/5//25 (thanks, Joe, our first contribution in over a month); Steve B., Rose Valley, Pa., a Temple fan (thanks, Steve, that goes in the pot for a backup laptop if this one goes down Only $300 away), 7/6/25:

Earlier:

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Earlier:

Michael A., Havertown, PA (thanks, Mike); 5/14/25 Anoymous (thanks, much appreciated) 4/25/25, David B., Delaware (owner of the most photogenic dog on the internet and someone who I and the late Phil M. had a great conversation with at the 2012 UConn game… can’t believe how time flies, thanks, Dave!!! will definitely meet up again at the next Temple at Delaware game); Matt P. (former Temple player under Al Golden), 4/21/2025 (thanks, Matt, could not have come at a better time because we have a bill for this site coming 4/30 and did not know how we were going to pay it); Brian, Philadelphia (thanks, Brian for being a long-time reader, sorry I missed you at C&W this year) 4/15/25; Ed S., New Hope, PA (4/6/25; thanks Ed, our first donation in nearly two months);

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Brian C., Philadelphia.

Anonymous, Anywhere USA (thanks for the generous donation), 9/2/24; David B., Delaware (8/24/24), thanks, David!) Ed P., Yardley, Pa. (6/20/24) …. thanks, Ed!!

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Two donations on opening day against Akron, one at the game from Ed of Perkasie and one from the greatest punter in Temple history, Eddie L., of the same hometown of Bruce Springsteen (our first contributions since April and they keep this site going; much appreciated); Heriberto S., McDonough, GA, 4/24/23 (thanks, Heriberto!!) Two on 4/14/23 (thanks to Joe F. and Ross M. ); Tom W., Palm Coast, Fla. 2/18/23 (thanks, Tom!!!)Ed P., Yardley, Pa. (1/9/23; thanks, Ed,) Lawrence S., West Chester, Pa., 12/28/22, our first contribution in over a month (thanks Larry, this will help in having to replace the printer we purchased in the summer that went on the fritz); Bob C., Chadds Ford, Pa., 11/27/22 (thanks Bob, our first contribution since September) Ed P., Perkasie, Pa. who donated 9/24/22 at the UMass game and Ed and I both remember and love Pennridge coach Wayne Helman; Joe S. (Delaware County), 9/3/22 (thanks Joe, hope to see you at Lafayette or RU); James G. (thanks James and for all the great posts you make on this site),, 7/29/22: Matt P. (former Al Golden player, thank you Matt for the generous donation it will be put to good use as we will explain in Monday’s post), 6/9/22; Matt F., Horsham, Pa. (thanks, Matt!!), June 6, 2022; David, B., Milton, DE (thanks, Dave), April 11, 2022: Andy B., Philadelphia, Pa. (our first donation of 2022, thanks Andy), March 3, 2022; Ed P., Yardley, Pa. 12/25/21 (thanks, Ed for the Christmas donation); Matt F., no hometown found (“a celebratory donation for Carey’s firing”), 11/30/21 thanks, Matt; Jon E., Cincinnati, Ohio, 11/29/21 (thanks, Jon for the donation and the great comments on this site); James G., Royersford, Pa. 11/28/21 (thanks, Jim, for the donations and your comments on the website); Anonymous (no home town given but donation really appreciated), 11/20/2021; Roger D., Rehoboth Beach,, Del., 10/24/21; Joe S., Drexel Hill, Pa. 10/3/21 (thanks, Joe) At the BC game (9/18), John from Landenburg (thanks, John for being a great friend of this site for so many years); Three Aug. 21 donations: Eric A (former player), Atlanta, Ga; Anonymous (by request), Cincinnati, Oh; Tim R., Buffalo, N.Y. (sincere thanks to all); David N., Silver Springs, Md (thanks Dave) 7/10/21; former Temple player Matt P., who lives in Columbus, GA now (thanks Matt) 7/9/21; Joe F., Philadelphia (4/7/11, thanks Joe) Matt F., Horsham, Pa., 3/27/21 (thanks, Matt); Jon E., Cincinnati, Ohio (1/31/21, thanks Jon) Ed P.,, Yardley, Pa. (thanks, Ed, much appredicated), 1/16/21; Mitchell S. , 12/21/20, our first contribution since (10/8) earlier, Former Owl Bruce G., Flourtown, Pa, who generously donated $100 in “honor” of the Ambler guy 10/8/20; (if they hate you in Ambler, we love you in Flortown,” BG says). Thanks, BG, we appreciate it; Earlier: James G., Philadelphia (7/21/20, thanks James) Robert B., Philadelphia (7/13/20, thanks, Bob, hope to see you at the tailgates again this fall); Previous: Jon E. from Cincinnati 6/15/20, our first donation this calendar year (thanks, Jon); Earlier, John from Landenberg; Kurt B., Wyomissing Hills, PA (former Temple player, 10-15-19) Earlier: David B. , Springfield, PA (9/26/19 … thanks, Dave!) also John from Landenberg (9/21/19); Tom W., Palm Coast, Fla. (8/22/19, thanks Tom!! Also, 10 days earlier, Bob. C and Joe S. and, on June 26, first bowl MVP Mark B.

Earlier: Matt F., Philadelphia; Matt P. (former Temple player) John from Landenberg and Jon E. from Cincinnati

Jay M. no hometown found ; Earlier: William B. Chicago; John from Landenberg, ; Mark B, South Jersey, Joe S, Springfield, PA…,

Also:

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Quotable

"It's very difficult for us to represent to our students that this is a first-rate University without providing the experiences that are offered elsewhere. A great football team, a great basketball team, a great dance program [among other things] . . . our students are entitled to all of that and we will provide it." _ the late Howard Gittis, Chairman, Board of Trustees, Temple University

"Temple's success in 1A football would clearly help its image. Immediate positive public identification with Temple as a whole is what we're talking about. .... Temple's overall image has been boosted by the success of men's basketball led by Coach Chaney. Success in 1A football would have a far greater impact nationally than basketball (or virtually anything else) in developing the University's overall image. . ...Universities with 1A football programs must invest to succeed ..."
_ Peter J. Liacouras, Chancellor, Temple University

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