by Mike Gibson

“P.J., I gotta say these are the greatest helmets ever”

National editor for Rantsports.com saw our helmet story here and asked us to write a version to go national. If story does well in shares and likes, there will be much more national Temple football coverage in the fall on Rant. So please AFTER CLICKING ON THE PHOTO OF P.J/KYLE “share” and “like” on facebook and twitter. thanks.

05.13.14

by Mike Gibson

The Temple (Football) Brand

This ad appeared on "Owlsports.com" on Monday morning, illustrating the fact that while we all know and love the Temple ][, it doesn't mean crap to a copy writer for Under Armour or the outside Temple public.

This ad appeared on “Owlsports.com” on Monday morning, illustrating that while we all know and love the Temple ][, it doesn’t mean crap to a copy writer for Under Armour or the outside Temple public.

To me, Al Golden had it right when he restored the Temple football brand to the program at the beginning of his second year as head coach.

At the MAC Media Day in 2007 this is what Al said:

“There are several reasons for the change,” Golden said. “The first is for our current team to discover our tradition. The 2007 uniform brings us back to the most successful TEAM period in the history of Temple Football; a time that produced a 10-game winner and a final Top 20 ranking in both polls. The second reason is quite simply branding. When I was growing up in New Jersey, Temple’s helmets were unique. It was one of the most recognizable helmets in the East, let alone the country. Somewhere along the way that got lost, so I wanted to bring it back. The last reason has to do with our overall football operation. Our goal is to be first in every endeavor that we believe impacts our football team. We now feel like we have the best uniform, not only in the MAC, but on the East Coast. We have our brand back and it is here to stay.”

Golden stayed for five mostly wonderful years but the brand did not because some bald-headed bastard changed it back to the Temple T and then skipped town.

“When I was growing up in New Jersey,
Temple’s helmets were unique.
It was one of the most recognizable
helmets in the East, let alone the country.
Somewhere along the way that got lost,
so I wanted to bring it back …”
_ Al Golden

An ad that appeared on “Owlsports.com” on Monday morning, May 12, illustrated the need to put the name “Temple” back in the helmets. A copy writer for Under Armour confused the Temple ][ with the Texas Tech T (see photo at the top of this story) and nobody from Temple caught the mistake before it appeared on “Temple” website. While we all know and love the Temple ][, I have long felt that it doesn’t mean a hill of beans to fans from Texas or Tulane or Tulsa. That’s why Wayne Hardin put TEMPLE on the helmets and why Golden felt it was important to put it back.

Matt Rhule, in my mind, had the right idea in experimenting with a number of attractive helmet combinations but this one won the day by a good margin for me:

To me, this would be the perfect helmet to stick with this season … marrying the school brand ][ with the football’s brand.

To me, the beauty of that helmet is that both promotes the SCHOOL brand and says what the brand stands for, and for that, Matt Rhule may have stumbled upon a “King Solomon-Like” solution that restores the Temple helmets to the national prominence they had under both Al Golden and Wayne Hardin. After all, those were three pretty smart guys: King Solomon, Al Golden and Wayne Hardin.
That kind of Karma might have a positive effect on the won/loss record, too.

Last donations:

Brian C., Philly (2/6/26 thanks BC)

Owen R., Wellington, Fla., 2/5/26 (thanks so much to this great Temple grad…. we can now afford to take this main laptop to get my “n” “r” and “e” keys unstuck …. very much appreciated)

Ed S., New Hope, Pa. 1/30/26 (thanks, Ed)

Jon E., Cincinnati, 1/12/26

William B., Phoenixville (12/9/25, thanks William, our first contribution since Oct.) Ed S., New Hope, and Joe S., Drexel Hill thanks to both Ed and Joe; David N., Silver Spring, Md. 10/10/25 (thanks so much, Dave) Brian C., North Philly 9/27/25 ; John from Landenberg (who we sat next to when Temple beat Maryland, 38-7) at the game today 9/6/25 (thanks, John); Jon E., Cincinnati (8/30/25), thanks, Jon; David K., Glen Mills, 8/25/25; Eric B., San Diego 8/23/25; Jay M., Salem Ore. 8/15/25 (proving that Temple Owls are everywhere. Thanks, Jay). Another anonymous donation from the same source (thanks a bunch), 8/10/2025; Anonymous (your generosity is greatly appreciated, much thanks) and Joe F., Nashville, Tenn,, 8/5//25 (thanks, Joe, our first contribution in over a month); Steve B., Rose Valley, Pa., a Temple fan (thanks, Steve, that goes in the pot for a backup laptop if this one goes down Only $300 away), 7/6/25:

Earlier:

6/15/25 (Ed S., New Hope–thanks Ed!!!)

Earlier:

Michael A., Havertown, PA (thanks, Mike); 5/14/25 Anoymous (thanks, much appreciated) 4/25/25, David B., Delaware (owner of the most photogenic dog on the internet and someone who I and the late Phil M. had a great conversation with at the 2012 UConn game… can’t believe how time flies, thanks, Dave!!! will definitely meet up again at the next Temple at Delaware game); Matt P. (former Temple player under Al Golden), 4/21/2025 (thanks, Matt, could not have come at a better time because we have a bill for this site coming 4/30 and did not know how we were going to pay it); Brian, Philadelphia (thanks, Brian for being a long-time reader, sorry I missed you at C&W this year) 4/15/25; Ed S., New Hope, PA (4/6/25; thanks Ed, our first donation in nearly two months);

2/8/25: Anonymous.

Robert G., Quakertown, 12/17/24 and Joe F., Philadelphia, 12/16/24.. thanks for taking some of the sting out of paying to fix this laptop. Much appreciated.

Others:

Brian C., Philadelphia.

Anonymous, Anywhere USA (thanks for the generous donation), 9/2/24; David B., Delaware (8/24/24), thanks, David!) Ed P., Yardley, Pa. (6/20/24) …. thanks, Ed!!

David E., Philadelphia, Pa., 6/19/24 (thanks David); Zamani F., Philadelphia, Pa. June 7 (thanks, Z) Michael A., Havertown, Pa, May 9; John J., South Bloomingville, Ohio May 5; Hill Studios, Paulsboro, N.J. (thanks for breaking the longest time between contributions in TFF history), May 1, 2024 (the three May contributions will keep us afloat through the summer, thanks, Mike, John and Hill Studios it’s great to know people care); Jon E., Cincinnati, 10/11/23 (thanks, Jon); John from Landenburg at the Miami game (in the parking lot no less), 9/23/23. Thanks, John. Great conversation as always.

Two donations on opening day against Akron, one at the game from Ed of Perkasie and one from the greatest punter in Temple history, Eddie L., of the same hometown of Bruce Springsteen (our first contributions since April and they keep this site going; much appreciated); Heriberto S., McDonough, GA, 4/24/23 (thanks, Heriberto!!) Two on 4/14/23 (thanks to Joe F. and Ross M. ); Tom W., Palm Coast, Fla. 2/18/23 (thanks, Tom!!!)Ed P., Yardley, Pa. (1/9/23; thanks, Ed,) Lawrence S., West Chester, Pa., 12/28/22, our first contribution in over a month (thanks Larry, this will help in having to replace the printer we purchased in the summer that went on the fritz); Bob C., Chadds Ford, Pa., 11/27/22 (thanks Bob, our first contribution since September) Ed P., Perkasie, Pa. who donated 9/24/22 at the UMass game and Ed and I both remember and love Pennridge coach Wayne Helman; Joe S. (Delaware County), 9/3/22 (thanks Joe, hope to see you at Lafayette or RU); James G. (thanks James and for all the great posts you make on this site),, 7/29/22: Matt P. (former Al Golden player, thank you Matt for the generous donation it will be put to good use as we will explain in Monday’s post), 6/9/22; Matt F., Horsham, Pa. (thanks, Matt!!), June 6, 2022; David, B., Milton, DE (thanks, Dave), April 11, 2022: Andy B., Philadelphia, Pa. (our first donation of 2022, thanks Andy), March 3, 2022; Ed P., Yardley, Pa. 12/25/21 (thanks, Ed for the Christmas donation); Matt F., no hometown found (“a celebratory donation for Carey’s firing”), 11/30/21 thanks, Matt; Jon E., Cincinnati, Ohio, 11/29/21 (thanks, Jon for the donation and the great comments on this site); James G., Royersford, Pa. 11/28/21 (thanks, Jim, for the donations and your comments on the website); Anonymous (no home town given but donation really appreciated), 11/20/2021; Roger D., Rehoboth Beach,, Del., 10/24/21; Joe S., Drexel Hill, Pa. 10/3/21 (thanks, Joe) At the BC game (9/18), John from Landenburg (thanks, John for being a great friend of this site for so many years); Three Aug. 21 donations: Eric A (former player), Atlanta, Ga; Anonymous (by request), Cincinnati, Oh; Tim R., Buffalo, N.Y. (sincere thanks to all); David N., Silver Springs, Md (thanks Dave) 7/10/21; former Temple player Matt P., who lives in Columbus, GA now (thanks Matt) 7/9/21; Joe F., Philadelphia (4/7/11, thanks Joe) Matt F., Horsham, Pa., 3/27/21 (thanks, Matt); Jon E., Cincinnati, Ohio (1/31/21, thanks Jon) Ed P.,, Yardley, Pa. (thanks, Ed, much appredicated), 1/16/21; Mitchell S. , 12/21/20, our first contribution since (10/8) earlier, Former Owl Bruce G., Flourtown, Pa, who generously donated $100 in “honor” of the Ambler guy 10/8/20; (if they hate you in Ambler, we love you in Flortown,” BG says). Thanks, BG, we appreciate it; Earlier: James G., Philadelphia (7/21/20, thanks James) Robert B., Philadelphia (7/13/20, thanks, Bob, hope to see you at the tailgates again this fall); Previous: Jon E. from Cincinnati 6/15/20, our first donation this calendar year (thanks, Jon); Earlier, John from Landenberg; Kurt B., Wyomissing Hills, PA (former Temple player, 10-15-19) Earlier: David B. , Springfield, PA (9/26/19 … thanks, Dave!) also John from Landenberg (9/21/19); Tom W., Palm Coast, Fla. (8/22/19, thanks Tom!! Also, 10 days earlier, Bob. C and Joe S. and, on June 26, first bowl MVP Mark B.

Earlier: Matt F., Philadelphia; Matt P. (former Temple player) John from Landenberg and Jon E. from Cincinnati

Jay M. no hometown found ; Earlier: William B. Chicago; John from Landenberg, ; Mark B, South Jersey, Joe S, Springfield, PA…,

Also:

Ed P., Perkasie, Pa; and Richard W. (no hometown given); Phil E., Lorton, Va.; Tim C., no hometown available; Bob C., David B., Springfield (Montco); Mark B., from South Jersey; John from Landenberg, Pa.; Joe S., Primos, PA; Thomas W., Palm Coast Fla; Jon E., Cincinnati; Mike S.,no hometown; Ed P., Yardley; William B., Chicago; Matt M., Philadelphia; Matt T.., Oreland; Kevin H., Philadelphia; John from Landenberg, Pa.; Carl M, Silver Spring, Md.;; Brett K., Swedesboro, N.J.; Joe S., Primos, Pa.; Ed M., Paoli, Pa.; Phil E., Lorton, Va.; Ross M., Garden City, NY; David K., Malvern; Jon E., Cincinnati ; Jon, SE Ohio; Cordalia and Jim S., Eastampton, NJ.; Herb G., Newport News, Va.; Richard W., Royersford; Matt T., Philadelphia, Pa.; MWB, Mechanicsville, Va.; Phil E., Lorton, Va.; K.J., Alexandria, Va.; Jeff D., Philadelphia,; Michael R., Philadelphia,Matt T, Philadelphia, Pa.; Ed M., Paoli, Pa.(8 in a row for 8 in a row, thanks EM); Jake and Diane Gicker, Dunmore, Pa.; Ed M., Paoli, Pa.; Adrian R. Sr., Harrisburg, Pa.; Frank M., Marlton, N.J.; Ernie, Millville, N.J.; ; Jay M., Salem, Ore.; Joe S., Primos, Pa.; Phil E., Lorton, Va; Tom W., Palm Coast, Fla.; Matt M., (five donations in a row); Kevin F., Philadelphia, Pa.;Matt M. (three donations in a row, thanks, Matt); Matt M.; Matt M.; Brian C., Philadelphia, Pa.; Matt M., Hometown ;Unknown; David N., Silver Spring, Md.; Matt M., hometown unknown; Frank K., Horseheads, N.Y.; Mike F., Montauk, N.Y.; John, Landenberg, Pa.; Michael B, D.C.; Joe S., Primos, Pa.; James G., Philadelphia, Pa.; Michael R., Philadelphia, Pa.; David N., Silver Spring (Md.);
Mark H., Gilbertsville, Pa.; Lisa M., Hummelstown, Pa.; Johnny Who, West Chester, Pa.; John T., Medford, N.J. (formerly North Catholic, Philly); Jon, SE Ohio; Jay M., Salem, Ore.; Dan M., Moscow, Pa.; Cyrus, Oklahoma City; Jon E., Cincinnati; Chris K., Harrisburg, Pa.; Chip M., Silver Spring, Md.; Dave B., Springfield, Pa.; Kent J., Alexandria, Va.; Ross M., Garden City, N.Y.; Joe S., Primos, Pa.; Ed F., Philadelphia, Pa.; Frank P., Jamison, Pa.; Jon E., Cincinnati, Ohio; Phil E., Lorton, Va.; Matt G., Haddonfield, N.J.; Tom L., Charlottesville, Va.; Thomas S., Landisville, Pa.; Jack D., Haddonfield, N.J.; Heriberto S., McDonough, Ga; Dr. Jim S., Mt. Pleasant, S.C.; Dick White, Milton, Del.; Matt T., Philadelphia; Jerome S., North Caldwell, N.J.; Mike D., Fairview, N.C.; Tim W., Myerstown, Pa.; Edward P., Yardley, Pa.; Tom W., Palm Coast, Fla.; Kurt B., Wyomissing, Pa.; Joe S., Primos, Pa.; Tom S., East Norriton, Pa.; Jon E., Cincinnati, Ohio; Matt T., Yardley, Pa.; Steve C., West Chester, Pa.; Floyd, Blackwood, N.J.; Jim J., Chalfont, Pa.; John, Landenberg, Pa; Jon E., Cincinnati; Ron A., Camp Hill, Pa.; Jay S., Jenkintown, Mr. John H.; Jonathan N., Atlanta, Ga.; Michael E., Levittown, Pa.; Ted D., Media, Pa. Nick and Sharon, Upper Bucks County; Phil E., Lorton, Va.; Todd H., New York City; Alex H., Westport, CT; Joe S., Primos, PA; Kent J., Alexandria, Va.; Ross M., Garden City, N.Y.; Stanley G., Mountain Top, Pa.; David N., Silver Spring, Md.; Micah F., Philadelphia, Pa.; James S., Mt. Pleasant, S.C.; Tom W., Palm Coast, Fla.; Johnny B. at the Hill Studio, Paulsboro, N.J.; Nick C., Philadelphia; Tom C., Birmingham, Ala.; Phil. E. (Fast Phil), Lorton, Va; Jerome S., North Caldwell, N.J.; Kent J., Alexandria, Va.; George P., Downingtown, Pa.; Edward F., Philadelphia; Bryan S., North East, Pa.; Josh P., West Chester, Pa.; Brent Z., Atlanta, Ga.; David B., Springfield (D), Pa; Lisa M., Hummelstown, Pa.; David H., Pottstown, Pa.; Brian O., Ambler, Pa; Frank P., Jamison, Pa.; Brian C., Philadelphia; Mark B., Manlius, N.Y.; Ted D., Media; Scott J., Columbus, Ohio; Thomas H., Mullica Hill, N.J.; George T., Rehoboth Beach, Del.; Rob G., Fleetwood, Pa; Steve C., West Chester, Pa.; Fred A., St. Augustine, Fla.; Michael S., Westfield, N.J.; John, Landenberg, Pa.; Kent J., Alexandria, Va.; Frank P., Jamison, Pa; Matt G., Basking Ridge, N.J.; Joe S., Primos, PA; Nick and Sharon, Upper Bucks County; John T., Medford, N.J.; Cap P., Finksburg, Md; Coolowl, New York City; Michael B., Washington, D.C.; Oakee, Salem, VA; Rob from Fleetwood; John from New Kensington; Kathyrn, Bloomingville, Ohio; Rockland Owl; Matt, Haddonfield, N.J.; Anthony, New York City; Jason F., Berlin (N.J.); Ed, New Hope; Mark B., Manlius, N.Y.; Mike, Lindenwold, N.J.; Tom C., Birmingham, Ala. Jim, Mt. Pleasant, S.C.; Kurt, Wyomissing Hills, PA;
Dave, Ocean City, N.J.; James, Chalfont; Ross, Garden City (N.Y.); Schmitty, Ocean City, N.J.; Sarge (via Schmitty);
Broad Street Leon; Martin, Encino (Calif.); John, Boston; Mike, Susannanoa, N.C.; Francis, Lansdale; Tom L., Charlottesville, Va.; Mark, Gilbertsville, Pa.; Frank, Sebastian, Fla.; George, Toms River, N.J.; Tom, Branchburg, N.J.; Chris, Philly (our first Philly donation!); John, Landenberg, Pa.; Tom S. East Norriton, Pa.;

Quotable

"It's very difficult for us to represent to our students that this is a first-rate University without providing the experiences that are offered elsewhere. A great football team, a great basketball team, a great dance program [among other things] . . . our students are entitled to all of that and we will provide it." _ the late Howard Gittis, Chairman, Board of Trustees, Temple University

"Temple's success in 1A football would clearly help its image. Immediate positive public identification with Temple as a whole is what we're talking about. .... Temple's overall image has been boosted by the success of men's basketball led by Coach Chaney. Success in 1A football would have a far greater impact nationally than basketball (or virtually anything else) in developing the University's overall image. . ...Universities with 1A football programs must invest to succeed ..."
_ Peter J. Liacouras, Chancellor, Temple University

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