Marketing Mayhem


When Geoff Collins was defensive coordinator for Mississippi State, in his office was displayed an emoticon with a Philadelphia Phillies hat.

Other than the foretelling of his future geographical destination, the emoticon and the Minister of Mayhem are wedded in a couple of ways.

The Phillies, despite their recent cellar-dwelling habits, have done a nice job marketing themselves with things like Fireworks, dollar hot dog nights, ambiance and mascots.

Temple University would do well “borrowing” from that organization by marketing its new head football coach and his balls-to-the-wall system.


Talk to any Temple fan and they will invariably tell you that the No. 1 way to market the team is to win.

The 2015 team did a fairly good job of that and delivered an opening-day crowd of 34,005 for the Army game. Then, despite our warnings to use the nine months the good Lord has given them to develop a defense designed to stop the triple option (eight men on the line, employ a nose guard with A gaps plugged on each side by tackles), Humpty Dumpty fell and all the marketing in the world could not put that fan base together again. All the Owls needed to do was take a half-hour a practice in the spring and the summer to go over the triple option defense. They could have still concentrated the rest of their time on the 4-3 and have been as prepared for the season as they needed to be. But, as John Belushi would say, nooooo. They had to do it their way. The Owls played their base 4-3 defense and the Army fullback kept getting chunks of yards through the A gaps. Even the North Texas State coaching staff figured that out by mid season and played an eight-man line in a 30-19 win at West Point. North Freaking Texas Freaking State.

The Owls got caught with their pants down and did nothing to force Army’s vertically challenged quarterback to beat them. The NTSU coaching staff figured out what any group of professionals would have against Army: load the box and make them beat with the pass.

Let’s hope Collins and his staff are studying any weaknesses of ND right now and adjusting the game plan.

So you need winning based off marketing to get a big crowd for Villanova and more winning to keep that crowd coming back again. Beating Notre Dame will beget a crowd of 35,000-plus for Villanova but to keep them, you have to hammer Villanova as well. A win over ND would wake up a lot of softcore Temple fans who grew up as ND subway alumni and are not quite as impressed with, say, an AAC title.

Anyone who walked out after the Army game last year heard plenty of “same old Temple” comments from fans they never saw again the rest of the season.

Nothing would market the Mayhem like a Mayhem-based win at Notre Dame. Sack, not just pressure, the quarterback, hit him in the mouth and come away with fumbles and interceptions and a win.

Then market the hell out of this form of football, call it new, and get the Joe Philadelphia fan–and especially the softcore Temple fan–onboard. Plaster the I95 and I76 with Mayhem signs inviting Eagles’ fans who cannot get into LFF to watch some exciting football.

Even the Phillies would be impressed with that kind of marketing.

Friday: The Mildcat

Monday: The Magnificent Obsession

Wednesday: Whereabouts



7 thoughts on “Marketing Mayhem

  1. What is better for 2017? a win vs Notre Dame or back to back AAC Conference Champions…, if you had to choose one.., of course, a win over Notre Dame…,

    Marquee is the trump card for a G-5 school.., all things being equal, we would finish the season ranked higher if we beat ND..,

    • I agree. There are few things that would move the program forward better than a win at ND, especially if ND goes on to have a decent year afterward. Beat ND and win a bowl game and this team has a chance to do something it hasn’t done since 1979 and that is to FINISH in the top 25. It would be nice to win an AAC title on top of that, but this could be the year that as many as four AAC teams (USF, Navy, Tulsa, Temple) finish in the top 25.

  2. I watched the Florida-Tennessee game from last season (football withdrawal symptoms) and watched Mayhem lose a 21 point lead to a so-so Tennessee team. Hope that’s not the kind of mayhem Collins has in mind because the Owls and their fans have seen enough of that kind of mayhem. I agree that a win over ND will be a program maker, more than all the AAC championships in the world.

    • Interesting linked article in the first paragraph. No defensive system is perfect, but Collins seems to have a handle on one that works most of the time. If he had one that worked all of the time, he’d be coaching a Final Four team not Temple.

  3. If that would happen (beating ND), it might even get mentioned in passing on. Harry Mayes would cover it big time on his show at 95.7 which goes with them broadcasting the games.

  4. Sack, Tackle, Pop

  5. No amount of marketing is going to make me wanna watch either Villanova or UMass at the Lincoln. Even if Temple upsets ND in South Bend .

    USF has a similar scheduling problem. They play UMass, Stoney Brook and Illinois at home this season. However they do have a major marketing advantage of Temple. They’re ranked in the top 20. Ahead of Notre Dame.

    Temple will have a tough September to get through and could very finish with a 2-3 record .

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s