One of the most revealing passages from the Temple position paper on reasons for building a new stadium is this:

“Overall, the trend is clear—stadiums built since 2000 have capacities that are sized to fit the institution’s market and football program’s success. The average recently built FBS stadium has a capacity of 37,561, similar to the intended 35,000 seats at Temple. Ninety-five percent of Temple football games over the past 10 years could have been accommodated in a 35,000-seat stadium.”

That doesn’t mean that in the last two years of its current contract with the Philadelphia Eagles to play in the cavernous Lincoln Financial Field that the Owls will not try to fill it.

Hence, the hashtag campaign of #filltheLinc and head coach Geoff Collins personally calling season-ticket holders who have not renewed and asking them to renew.

(I didn’t get a call because I renewed during the first week in February.)

A noble goal, but as has been stated here over the years and reiterated in Temple’s own new stadium reasoning somewhat misguided. Our theory is that there is a hardcore base of around 20,000 fans who will come to see the Owls, win, lose or draw. Then there is an additional “softcore” base of about 15,000 who will come out to see the Owls win, win or win.

That base gets cracked easily when the Owls lose an opener they should not have like Villanova in 2009 and Army in 2016.

Win an opener like Penn State in 2015 and the softcore crystallize into diehards the rest of the year.

There is a ceiling of Temple fan interest and it is right around the 35,000 Temple fans who attended the Tulane game for the 6-0 Owls in 2015. It is right around the 34,005 fans who saw the Owls lay an egg in the opener the next year against Army.

The attendance problem simply is not just a matter of wins and losses but of a larger economic driver, supply and demand.

Temple needs a stadium sized to fit its program.

In the American Athletic Conference, Temple currently plays in the largest-capacity stadium and draws below-average attendance, resulting in the lowest percentage of stadium seats filled for home games. Too much supply limits the ability to drive ticket sales and, as a result, gameday revenue.

If Collins calling fans personally leads to the hashtag #fillthelinc then that would be a miracle that would qualify him for Sainthood. It would also have the domino effect of causing the Power 5 to suspend its moratorium on expansion and immediately invite Temple into the conference of its choice. (Hell, if Temple averaged 70,000 fans over the 27 wins of last three years can you imagine a conference NOT inviting the Owls?)

More likely, shoot for a glass full and drink in half that and the Edberg-Olson phone calls will be well worth last month’s hefty Verizon bill.

Monday: Immediate Help

Wednesday: Mr. Softee A Welcome Addition

Friday: Ranking the 5 best Temple teams of All Time