07.17.25
by

Keeler: An A in Marketing 101

Jon Gruden has always been a big-time supporter of Temple football.

Until somebody proves that this was someone else’s idea, I’m going to give new Temple head football coach K.C. Keeler his first grade in a known Temple University course.

Marketing 101, which used to exist in the Temple School of Communications when I was at 13th and Norris in the last century, would have handed him an A for his special project this week:

Sending a box of swag to Jon Gruden, who is now working for Barstool Sports.

If Keeler didn’t send that box, I’m almost certain he would have signed off on the deal and, to me, that’s as good as walking down to the post office, weighing the damn thing, and sending it off.

Since I was a Journalism major and not a Marketing one, did not see too much benefit in adding Marketing 101 to my electives. Instead, I took Economics 101, where I met and became great friends with one of the best Temple professors of all time, Sam Wilson.

Don’t know how I got an A in that class but maybe understanding what Wilson was telling me and being able to communicate those concepts in a paper made a difference.

Whatever, Keeler’s box of swag to Gruden deserves the same grade.

In fact, everything from the transfer portal to the recruiting of 2026 high school kids he deserves an A.

Keeler isn’t riding from the seat of his pants here. He’s done his homework, much like I did in the Wilson economics class.

Keeler has been a “home run” hire for Temple IMHO. The proof of the pudding will be on Saturdays in the fall. I don’t require that proof to be 12 wins but I do require that proof to be 4-6.

What he has done so far for Temple is to shock me in a positive manner and getting to that 6 or above would be par for this course.

That said, I never wrote here that Keeler was the “only” guy who could perform CPR on Temple football. In this space, after Stan Drayton was fired, we campaigned for Jon Gruden to get the job.

My point was that there was no one person who could do the job that both Drayton and Rod Carey were incapable of doing, but many persons.

Gruden was one.

Keeler is another.

Plenty of other guys could have done it, too.

If, after watching the video in this post, you can’t say Gruden would have done a great job on selling Temple to recruits, you are not paying attention.

That said, Keeler reaching out to him proves Keeler has the right stuff. In fact, everything he has done so far has proven the same thing. Maybe Keeler brings some things to the table that Gruden would not have. From this perspective, he’s passed the eye test in every single endeavor.

At this point, as a Temple fan, that’s all you can ask for.

Monday: The AAC Reacts

3 thoughts on “Keeler: An A in Marketing 101”

  1. The Owls can lose 6 games and still go bowling. With all the hype let’s hope Keeler can pull it off, in kind of a reverse psychology way of looking at it. That’s of course 6 wins too, but as you implied Mike, the proofs in the puddin’ but for me 4-5 wins ain’t good enough this year…..Go Owls, git’r done!

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  2. the first job of a new coach on a losing team is to get the guys to “believe” they can win. The think KCK has already done that. The next job is to get them to “know” how to win. That may take some time. I’m not writing off this season but a fairer assessment may be in years 2-3.

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  3. When coaches email or text a recruit, that video link should be in the signature.

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