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Temple will take on Army on Friday, September 25th at Lincoln Financial Field. Time and Network will be announced at a later date.#TempleTUFF pic.twitter.com/yQpLDqcl0Q

— Temple Football (@Temple_FB) May 1, 2026

On the surface, a 4 p.m. start on a Friday afternoon for a Temple football game looks pretty strange.

First of all, Temple fans who can afford to do it will have to take a day off–or at least negotiate a half-day–to get in some semblance of a pre-game tailgate.

What we’re talking about is Temple being part of an ESPN tripleheader starting at 4 on Sept. 25 with a home game against a true national team, Army.

That’s the somewhat bad news.

The good news might outweigh it, though, if the university as a whole takes this as a challenge.

Declare that Friday in September “Temple Football Day” on campus and cut off all classes at noon. Start a free shuttle bus system at 12:30 in front of the Bell Tower that runs every half hour and make sure the students get treated like royalty with free food and a free tailgate when they get off the bus. Incredible, because it involves not only the 10,000+ students living on campus but the 20,000+ plus students who commute to Temple from Philadelphia and the suburbs.

You are not going to get all 30,000 full-time students to buy in but 15,000 is a realistic goal since cash-strapped students (I know because I was one 100 years ago) love free stuff.

It’s an investment not only in the future but in the present.

Temple football being the only thing on every TV in every sports bar in the country during one of the most lucrative times of sports TV watching–Happy Hour on the final day of the work week in America.

If the university tried to purchase that kind of national advertising, it would cost in the high millions. They now have it pretty much for free and must capitalize to create an engaged crowd showing a worthwhile product.

That means, on a Friday in Philadelphia, students leading the way.

Have those fans watching an involved crowd of mostly students behind their classmates would be the most positive advertising Temple can ever purchase not even locally but nationally.

The future part comes into play by establishing a bond between the current students–both commuter and residents–and the university and attracting financial support down the road from students who remember their positive experiences with the school while at the school.

A fun, winning, game against a nationally known team like Army is a positive experience. (That would involve a whole day of defensive practice against the triple option one day a week during at least August and maybe through the first three weeks of Sept.)

We’ll leave the winning part up to head Temple football coach K.C. Keeler and his staff.

The creating the experience part is up to President John Fry with a nudge from athletic director Arthur Johnson. Thousands of engaged, happy, students now lead to millions in contributions in 20 years. A small investment now for a huge return later.

That ball is in their court or, in this case, field (Lincoln Financial).

Monday: A Surprise Position